Retailers

 

Retail & Wholesale Resources

 

Grow Your Business with C&T Publishing

At C&T Publishing, we know that quilt shops, independent retailers, and online businesses are the heart of the crafting community. That’s why we offer exclusive resources, wholesale pricing, and marketing tools designed to help you sell more and engage your customers with the latest quilting and sewing content.

Whether you’re stocking books, teaching classes, or running an online store, we’re here to make your life easier—and your business more successful.

New for 2025! We’re launching an Affiliate Program that allows retailers to earn commissions on C&T products, Creative Spark courses, and virtual events. More details are at the bottom of the page!

How to Set Up a Wholesale Account

Join the C&T Publishing retailer family and gain access to wholesale pricing, marketing tools, and retail-exclusive perks.

Steps to Get Started:

Need help? Contact National Book Network (NBN):

  • 800.462.6420 (US)
  • 717.794.3800 (International)

Sign up for retailer-exclusive emails to receive updates on new releases, promotional content, and sales tools. Sign up here.

 

 

Retailer-Exclusive Resources

Class Plans for Your Favorite Books

Looking for fresh ideas to keep your workshops humming, an easy way to thread book sales into your class lineup, and more in-store or online learning experiences—without unraveling your schedule?

We’ve got you covered! Our class plans take the guesswork out of teaching and pair perfectly with C&T books and tools—so you can spend less time planning and more time wowing your customers.

Search by book title to find the perfect class plan. Print-On-Demand titles are marked with an asterisk (*), so allow extra shipping time—good things take time!

Exclusive Updates & Marketing Ideas

Retailers get priority access to:

  • What’s Coming Soon – Plan your inventory purchases with confidence.
  • Marketing tools – Boost book sales with ready-to-use promotional materials.
  • Trade show activities – Demos, book signings, and exclusive retailer events.

Be the first to know! Sign up for retailer-exclusive emails here.

Retailer Affiliate Program – Launching Q2 2025!

Our new Retailer Affiliate Program helps you drive more traffic to your store while earning commissions on books, courses, and virtual events—all with minimal effort. Plus, we provide ready-to-use marketing materials to make promoting products and classes even easier.

Earn commissions – Get paid for Creative Spark courses, virtual events, and products.

Maximize course sales – Sell affiliate-linked classes, curate product bundles, offer in-store studio time, and host watch parties.

Retailer perks – Enjoy instructor support, flexibility in the virtual classroom, and pre-made marketing materials to boost engagement and sales.

 

 

The Retailer Affiliate Program – Launching Q2 2025!

We’re thrilled to introduce our Retailer Affiliate Program, which aims to drive more traffic to your store while enabling passive income through commissions on books, courses, and virtual events.

How Retailers Can Use the Affiliate Program to Monetize Courses:

  • Sell a class to customers to watch at home using your affiliate link.
  • Sell associated tools & notions that complement the class.
  • Create fabric displays, kits, and supply bundles.
  • Offer in-store studio time for specific classes.
  • Host in-store watch parties.
  • Add the class instructor virtually or in person for added value.

Retailer Affiliate Program Perks:

  • Instructor support before and after class.
  • No size limits or set hours—create a Virtual Classroom that fits your needs.
  • Easily add last-minute class options to your event calendar.
  • Marketing materials are provided for easy promotion.

Marketing Support for Retailers:

We provide ready-to-use marketing materials to help you save time and increase sales, including:

  • Website graphics and banners
  • Social media templates
  • Email copy
  • In-store display materials

Be the First to Join!

Don't miss out on this exciting opportunity to boost your business with passive income. Sign up now to get early access to the Retailer Affiliate Program and be the first to receive program details, commission updates, and marketing resources.

Join the Affiliate Program Interest List

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