Retailers

Retailer-Exclusive Resources with C&T Publishing and Creative Spark

At C&T Publishing, we're dedicated to supporting our retail partners with exclusive resources designed to help your business grow.

Join our Creative Spark Retailer Affiliate Program to drive more traffic to your store while earning commissions on books, courses, and virtual events—all with minimal effort. Plus, we provide ready-to-use marketing materials to make it even easier to promote products and classes.

Find books, products, teachers, and more in our Retailer Planning Tool. From ready-to-use class plans and marketing materials to retailer-exclusive updates, you'll find tools that make it easier to connect with customers, promote new products, and create engaging in-store and online experiences.

Creative Spark Retailer Affiliate Program

Get started with our Retailer Affiliate Program by signing up HERE. With this program, you can drive more traffic to your store while enabling passive income through commissions on books, courses, and virtual events.

Earn commissions – Get paid for Creative Spark courses, virtual events, and products.

Maximize course sales – Sell affiliate-linked classes, curate product bundles, offer in-store studio time, and host watch parties.

Retailer perks – Enjoy instructor support, flexibility in the virtual classroom, and pre-made marketing materials to boost engagement and sales.

How Retailers Can Use the Affiliate Program to Monetize Courses:

Sell a class to customers to watch at home using your affiliate link.
Sell associated tools & notions that complement the class.
Create fabric displays, kits, and supply bundles.
Offer in-store studio time for specific classes.
Host in-store watch parties. All participants must have purchased the class. A great way to build community!
Add the class instructor virtually or in person for added value.

Retailer Affiliate Program Perks:

Instructor support before and after class.
No size limits or set hours—create a Virtual Classroom that fits your needs.
Easily add last-minute class options to your event calendar.
Marketing materials are provided for easy promotion.

Marketing Support for Retailers:

We provide ready-to-use marketing materials to help you save time and increase sales, including:

Website graphics and banners
Social media templates
Email copy

Don't miss out on this exciting opportunity to boost your business with passive income.

Sign up today

3 Steps to Selling Online Classes to Your Customers

C&T Resources: Retailer Planning Tool

Find books, products, and teachers in this one-stop resource created for our valued shop owners. You'll find everything you need to successfully sell C&T Publishing books and products.

Teacher Finder: Find C&T Authors and Creative Spark Instructors available to teach in your shop. Search by category, subject, region, or name, and see their affiliations, books, products, and supplies used—so you can be fully stocked and ready when they arrive.
Review Copies: Look through a PDF before you buy. Once you select a book, use the review copy to create a shop sample and stock the supplies used—so you’re ready to merchandise and sell when it arrives.
Marketing Materials: Find granular product specifications—including publication dates, retail prices, dimensions, weights, UPCs, and carton quantities. Use this data to seamlessly pre-load your Point of Sale (POS) systems, plan shelf space, and calculate inbound shipping logistics before inventory arrives. Once you decide to carry a product, access all the marketing materials you need to promote a book to your customer, including marketing copy, images (cover, internal images, and spreads), and videos.
Title Grid: Need to know if something is in stock? Worry no more, our Title Grid always has the current stock status.
Class Plans: Take the guesswork out of teaching with class plans that pair perfectly with C&T books and tools—so you can spend less time planning and more time wowing your customers.