Retailers

Retailer-Exclusive Resources

At C&T Publishing, we're dedicated to supporting our retail partners with exclusive resources designed to help your business grow. From ready-to-use class plans and marketing materials to retailer-exclusive updates, you'll find tools that make it easier to connect with customers, promote new products, and create engaging in-store and online experiences.

Our new Retailer Affiliate Program helps you drive more traffic to your store while earning commissions on books, courses, and virtual events—all with minimal effort. Plus, we provide ready-to-use marketing materials to make it even easier to promote products and classes.

Class Plans for Your Favorite Books

Looking for fresh ideas to keep your workshops humming, an easy way to thread book sales into your class lineup, and more in-store or online learning experiences—without unraveling your schedule?

We’ve got you covered! Our class plans take the guesswork out of teaching and pair perfectly with C&T books and tools—so you can spend less time planning and more time wowing your customers.

Search by book title to find the perfect class plan. Print-On-Demand titles are marked with an asterisk (*), so allow extra shipping time—good things take time!

Exclusive Updates & Marketing Ideas

Retailers get priority access to:

What’s Coming Soon – Plan your inventory purchases with confidence.
Marketing tools – Boost book sales with ready-to-use promotional materials.
Trade show activities – Demos, book signings, and exclusive retailer events.

Be the first to know! Sign up for retailer-exclusive emails here.

The Retailer Affiliate Program – New!

We’re thrilled to introduce our Retailer Affiliate Program HERE, which aims to drive more traffic to your store while enabling passive income through commissions on books, courses, and virtual events.

Earn commissions – Get paid for Creative Spark courses, virtual events, and products.

Maximize course sales – Sell affiliate-linked classes, curate product bundles, offer in-store studio time, and host watch parties.

Retailer perks – Enjoy instructor support, flexibility in the virtual classroom, and pre-made marketing materials to boost engagement and sales.

How Retailers Can Use the Affiliate Program to Monetize Courses:

Sell a class to customers to watch at home using your affiliate link.
Sell associated tools & notions that complement the class.
Create fabric displays, kits, and supply bundles.
Offer in-store studio time for specific classes.
Host in-store watch parties. All participants must have purchased the class. A great way to build community!
Add the class instructor virtually or in person for added value.